Nike has created a new campaign celebrating the shared footballing values of Manchester United and FC Barcelona, as they prepare for their European Showdown in London on Saturday.
The teams have much in common – both have a tradition of exciting, attacking football; both have won their respective domestic leagues; both are aiming to win European club football’s greatest prize for the fourth time. The campaign, titled ‘Glory is Ours’ celebrates both sides as worthy for victory, while fuelling their rivalry and the debate among football fans about who will win.
The TV spot features players from both sides talking direct to the camera, demonstrating their determination to claim victory, edited together. Their words could be true of either team. As the dialogue builds so does the intensity, ending on a clear statement of intent, setting up the battle ahead.
Watch the video below:
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